Bleuprnt
Bleuprnt is a Black-owned social media agency dedicated to helping small business owners transform their social media channels into growing, scalable marketing funnels. Their goal is to eliminate guesswork and remove common roadblocks clients face when managing social media on their own.
Timeline:
2021
Responsibilities:
Defined the visual identity by refining the existing logo, created brand marketing materials, social media templates, landing page, and detailed brand guidelines.
a note from the designer
The client’s main source of inspiration was Apple. She loved minimal typography, clean graphics, and the simplicity of their website. While the logo had already been created, I had the opportunity to refine and elevate it further. The client loved the final approach. By collaborating with the web developer, we were able to bring her vision to life.
Overall, I had creative freedom to explore and design. The only parameters provided were to incorporate a blue and brown color palette and a fingerprint icon. I paired a clean sans-serif font with a handwritten script to reflect the “personalized” aspect of the roadmap.
Below is a collection of assets I created, including a logo, social media templates, brand guidelines, and a landing page.
