Barre Stronger Challenge
The annual Barre Stronger Challenge, is designed to engage members and invite prospects to experience a national challenge by completing 20 classes in 31 days. During during the challenge period there was, over 100,000 classes taught and saw 1.1 million member visits.
We had over 28,000 participants and 15,000+ finishers with a 52% completion rate. The challenge month not only brought motivation and high energy but also new members. Leads were up 12% YoY, Google searches for Pure Barre jumped 22% YoY, and first visits increased 4% YoY.
Timeline:
2025
Responsibilities:
Collaborated with the Art Director to develop the visual identity and design the challenge landing page, social media content, and print materials.
a note from the designer
Barre Stronger is our most anticipated challenge of the year, and for good reason. Completing 20 classes in 31 days is no joke. Each year, we dedicate a stylized photoshoot to elevate the campaign. Inspired by our iconic Pure Barre red branding and the electric energy it takes to finish strong, we delivered a fresh new look that gets members excited to push beyond their limits.
We created marketing materials across all platforms, from large print pieces like challenge trackers to help members log their progress, to email and social media templates for franchise partners to share with their communities. We also developed a dedicated challenge landing page, giving both members and new prospects a another resource to learn more.
